Aterian Inc., which sells consumer products ranging from coffee pots to office chairs online, had to hand lenders an equity stake after missing a debt payment. Dramatically higher shipping rates were the cause, with prices soaring to $20,000 per container in July from $3,000 to $4,000 before the pandemic, Chief Executive Officer Yaniv Sarig said in an interview.

“That’s a lot of money for a company like us,” Sarig said. “So when we realized that was happening, we had to make some very tough decisions.” This included giving about 9.3 million shares to its lender, High Trail Investments, at about a 20% discount. There’s still $25 million of the debt outstanding; the company says it’s now meeting all terms of its loans and that the worst is over.

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The companies warning of financial extinction stand out because there are so few other distressed situations left after more than a year of easy credit and federal bailouts to soften the pandemic. Bloomberg Intelligence reckons that distressed bonds in circulation total just $27.2 billion, the second-lowest amount in the past 14 years. At one point in the pandemic, the tally of all distressed debt was closer to $1 trillion.

One silver lining to the distressed drought is that investors who specialize in troubled companies have plenty of idle cash looking for something to rescue, and there’s no shortage of turnaround consultants.

AlixPartners is helping manufacturers straighten out kinks in their supply chains by moving operations onshore, working with their distressed suppliers and negotiating breaks from lenders.

So far, Donahue said, many lenders have been amenable if borrowers show a clear plan of how they’ll manage the crisis. Investors who agree to help are rewarded with equity stakes, or hefty interest rates and plenty of protection on any loans they grant.

The flexibility is helping to keep firms from bankruptcy for now, according to Joseph Weissglass, a managing director at advisory firm Configure Partners. Given how expensive and disruptive a Chapter 11 case can be for small companies, he said, debt troubles are being resolved with “light-touch restructurings” out of court.

Holiday Hopes

Aterian worked with its shipping partners and got assistance from Amazon, which has helped its merchants get better rates on containers. Sarig says he’s confident about the holiday season, and his company is already well into preparations for 2022, ordering some products as much as a quarter sooner than normal.

Big retailers have more ways to steer around the logistics chaos and higher costs by themselves. Walmart Inc., for instance, is hiring more supply chain workers, chartering entire ships and rerouting them to less-congested ports. “Fighting inflation is in our DNA,” Chief Executive Officer Doug McMillon said during this week’s earnings call. “Sam Walton loved that fight and so do we.”

Retailers will need to show they can get product onto shelves and into customer hands for the holidays, said Lucy Kweskin, a restructuring partner at law firm Mayer Brown.

“Anything retail-based that’s struggled over the past couple of years is hoping to have a gangbusters holiday season,” she said. “Those are the companies that it’s going to affect the most.”

Alas, no one expects supply chains to untangle any time soon. Donahue at AlixPartners hears that normal could be anywhere from 18 to 24 months away. Meanwhile, it’s still possible the economy could lapse back into the Covid doldrums. Aterian’s Sarig isn’t expecting a routine economy until 2023, and he has a close eye on the next few months.

“We’re definitely not taking things for granted,” he said. “Everyone is kind of holding their breath to see how the winter plays out.”