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B2B Marketing Campaigns Work – Let’s answer the Why, What, Where, When, Who & How

These translations are done via Google Translate
  • What is a Marketing Campaign?
  • What is the Purpose of creating a Marketing Campaign?
  • Why does your energy service company need to Develop & Launch a Marketing Campaign? 
  • How does this Marketing Campaign lead to New Sales & Market Exposure?
  • Types of Marketing Campaigns?
  • What Components are included in a Marketing Campaign? 

What’s a marketing campaign?

Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

Marketing campaigns don’t include all marketing efforts for a brand. In fact, the word “campaign” is defined as “a connected series of operations designed to bring about a particular result.”

That’s why politicians campaign for a specific election and militaries campaign for a specific battle.  Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.)

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign.

B2B Marketing Campaigns Work - Let’s answer the Why, What, Where, When, Who & How 2

You’ve also probably heard the word “campaign” used for both marketing and advertising. What’s the difference?

Advertising is a component of marketing. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating persuasive messages around these broad goals.

In terms of campaigns, an advertising campaign might be a facet of a bigger marketing campaign strategy. For example, if Nike were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search.

So, campaigns are focused, acute marketing efforts to reach a singular goal. Despite their simple definition, marketing campaigns can take a lot of work. Keep reading to learn how to create and promote a successful one.

Types of Marketing Campaigns

  1. Product Marketing Campaign
  2. Brand Development Campaign
  3. Email Marketing Campaign
  4. Content Marketing Campaign
  5. User-Generated Content Campaign
  6. Public Relations / Awareness Campaign
  7. Direct Mail Campaign
  8. Affiliate Marketing Campaign
  9. Social Media Campaign
  10. Acquisition Marketing Campaign
  11. Paid Marketing / Advertising Campaign

Marketing Campaign Components

B2B Marketing Campaigns Work - Let’s answer the Why, What, Where, When, Who & How 1

Multiple components go into the planning, execution, and benefiting from a stellar marketing campaign.  

  • Goals & KPIs: Identify what the end goal of your campaign is, quantify it, and explain how you’ll measure this result. For example, your content creation campaign might be measured by organic traffic, with each post goaled on driving 1,000 views per month and 10 new contacts, and metrics being measured in Google Analytics and Looker.
  • Channels: Where will your content and messaging be distributed? For example, if you’re running a social media marketing campaign, you might specifically prioritize growing the channels most relevant to your audience and omit those where you’re least likely to grow a loyal following.
  • Budget: Not all marketing campaigns require an incremental budget, but many still do. Factor in agency, advertising, and freelance costs, if appropriate, and factor these numbers into any ROI analysis for your campaign.
  • Content Format(s): Determine what kind of content you will be creating to fuel the campaign. It’s common for marketers to include multiple content formats in a singular campaign. For example, a branding campaign could include video ads, press releases, and guest blogs.
  • Team: Who are the individuals you’re relying on to get the job done? Before kickstarting your campaign, make sure you have a roster of people who can help you with copywriting, website building, design, budget planning, video, or whatever elements you’re employing in the campaign.
  • Design: Lastly, a great marketing campaign has a noteworthy design. Whether it’s a sleek website design, a logo at the end of a video commercial, or an interactive infographic, make sure your design is professional and fitting for the purpose of the campaign.

Learn How to Create a Successful Marketing Campaign

Click the link below to visit the Hubspot Blog Page: 

The Ultimate Guide To A Successful Marketing Campaign

Learn how to plan, create, execute, and analyze a successful marketing campaign.

*****Don’t forget to scroll all the way to the bottom to see some great video examples!*****


Download The Ultimate Guide to Marketing Campaigns


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