New Google-supported project will measure and publicize carbon-emission data from every power plant in the world

Editor’s Take: The old saying, ‘you can’t change what you don’t measure’ is being put in practice in a very public way by innovative non-profit WattTime. The company, which I first learned about a few years ago, figured out how to show consumers exactly where their energy is coming from at any given moment. I likened this in my mind to flicking on a light switch and seeing a tiny puff of smoke if the energy was coming from the burning of fossil fuels. Obviously, that’s not how it works but the idea behind it — that when we know when clean energy is being generated verses dirty energy, we can adjust our behavior, maybe even just a tiny bit — seems sound.