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FREE WEBINAR: LinkedIn For The Energy Sector – with Allan Fine of “Lead Wizard”


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These translations are done via Google Translate

webinar series 2022 linkedin

Why LinkedIn?

With over 880 million users and growing every single day, Energy companies should be focusing on LinkedIn above all other social media platforms because of one reason. LinkedIn is all about business, it’s not some funny picture of someone’s dog and it is the only social media business platform that can bypass the gatekeepers and get you right to the person you want to connect with!

Unfortunately, most companies still have not embraced the power of LinkedIn. Fredrik Tukk – Head of Communications, Marketing & Branding, Maersk Drilling – was clear that it’s not about B2B or B2C, but about People-2-People.

Register for our upcoming complimentary (free) webinar on May 31st at 9am MDT

Our LinkedIn expert “Allan Fine” will cover some important questions and topics such as:

  • Why LinkedIn?
  • Your profile, why is it the most important piece of real estate you have on LinkedIn?
  • Why your headline should not be just your job title
  • Why it’s so important in this day and age to start really niching into LinkedIn
  • Successful recruitment on LinkedIn, did you forget that LinkedIn started out as a job board?
  • Content marketing on LinkedIn
  • Your LinkedIn business page – should you have one, what information needs to be included, strategies on how to get more followers and other important information
  • The LinkedIn Event Platform
  • The LinkedIn Newsletter Platform
  • and much more…………….

Who is this for?

If your energy company has ever thought “we really need to get this LinkedIn thing figured out”……this one hour webinar and Q&A is for you.

If you look at your profile and the profiles of your employees on LinkedIn, and think we really need to get our profiles maximized for lead generation and marketing…..this one hour presentation is for you.

If you look at your company page and think we really need to get our critical information on LinkedIn and share it with our clients, prospects, job candidates and target audience….this one hour presentation is for you.

So please register today!!!

REGISTER HERE


free webinar linkedin for the energy sector webinar with allan fine of lead wizard header

Present Outlook of the Industry and where Digital Marketing fits in:

The Oil and Gas Industry is one of the most volatile industries, influenced strongly by external factors like prices, technologies and geopolitics. 2022 has been the year which brought around major challenges to the industry: COVID Outbreak, the Russian/ Ukrainian War / Saudi Oil Price War, Indian Government push for Disinvestment to name a few.

The industry is already starting to face the crippling effect due to the adverse Environmental impacts of Fossil fuels, and coming under scrutiny by various stakeholders. There is noticeable shift in energy demand from conventional resources to cleaner source of energy. Consequently, the social and financial health of the Oil & gas sector is at turmoil.

IEA (International Energy Agency) forecasted that the Oil demand will slide down by 4% and gas demand will spiral up by a minimum of 3% by 2040 with respect to 2017 figures.

free webinar linkedin for the energy sector webinar with allan fine of lead wizard 1

Under the present scenario, the companies positioned anywhere in the value chain of the Oil and Gas, be it upstream or downstream, are expected to drive a slow but steady change in their entire business model , to keep pace with the changing environment. The only strategic asset to hold on to in these evolving times is Customers and their Loyalty towards a brand.

GLJ

This is where Digital Marketing comes into play. Digital marketing is revolutionizing the way businesses operate today and this is no less applicable for the Oil and Gas Industry

What Impact can Digital Marketing and especially LinkedIn, bring in the business?

Till now, the oil & gas sector has lagged behind others in adopting requisite digital marketing trends – be it social media marketing, content management, or the use of simple analytical tools. Statistics suggest that oil & gas companies usually have a very negligible marketing budget (a mere 7 percent).

Aids Industry Alliance: Oil and Gas Industry does not work restricted to a localized geography, rather, due to the capital intensity of the industry as well energy misbalance between markets, is diversified over widespread market. The product has a universal demand, and businesses have offshore clients. This necessitates relationship building with clients globally, and Social media including LinkedIn, provides the right platform to extend the reach of the organization globally without any constraints. Many organization’s use social media platform not to promote their brand directly, but to interact with customers through sharing knowledge, industry discussion and audience engagement. Unfortunately the oil and gas sector has lagged behind most other sectors in the entire world.

Recruitment Savior? As we all know every sector in every industry is facing a recruitment shortage.

More and more people are jumping on to social media to vocalize their views. This makes social media a great platform for headhunting and recruiting young and older talent. In fact, a strong presence over social media platforms like LinkedIn make the organization a preferable employer amongst the potential candidates. Very few energy companies have really embraced LinkedIn for recruiting, they don’t understand the power that LinkedIn has two give the company reach. They still forget that LinkedIn started out as a job board. Now more than ever energy companies should be niche into LinkedIn and investing in their own company page for recruiting.

Examples of companies really niching into LinkedIn for recruitment and some overall numbers

free webinar linkedin for the energy sector webinar with allan fine of lead wizard 2

free webinar linkedin for the energy sector webinar with allan fine of lead wizard 3

Acts as an Educational Medium: Presently, when all companies in the Oil and Gas value chain are questionable towards the sustainability of their business, Social media platform should be leveraged to spread mass awareness about the firm’s efforts for the environment and sustainability. Social media should be used to promote the blogs and whitepapers to grab the stakeholders’ attention. Also, the microblogging platform of Twitter can also be used to provide quick news snippets to the audience. The smaller the message, the higher the chances of the audience reading it.

Social Media Marketing and especially LinkedIn brings new conversations and new relationships only if strategized with meticulous planning, scheduling and decision making. Few of the most important decision metrics are targeting the right set of audience, maintaining consistency, engaging content, analyzing performance and being responsive and prompt to customers on platforms.

Why LinkedIn? With over 880 million users and growing every single day, energy companies should be focusing on LinkedIn above all other social media mediums because of one reason. LinkedIn is all about business, it’s not some funny picture of someone’s dog and it is the only social media platform business that can really bypass the gatekeepers and get you right to the person you want to talk to!

Unfortunately most companies still have not embraced the power of LinkedIn, Fredrik Tukk – Head of Communications, Marketing & Branding, Maersk Drilling – was clear that it’s not about B2B or B2C, but about People-2-People.

REGISTER FOR THE FREE WEBINAR:

REGISTER HERE



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